Clever Beauty

Clever Beauty, clever varnishes and natural makeup

The beauty of the hands , the beauty of the nails... During our journey on the roads of France, at Dénicheur de Beauté, we set out in search of a green brand that takes care of these very specific sectors.

Because makeup and varnishes are known to be the least ecological products, whether in terms of their composition or their environmental impact.

Quite honestly, finding a green Clean Beauty brand that offers varnishes and natural makeup seemed impossible to us.

And yet, Clever Beauty did it.

And we're not going to lie to you: we were impressed! Both by the tenacity of the founder Maëva Bentitallah and by the intelligence of natural formulations.

Without further ado, we present to you the beautiful green brand that is Clever Beauty. One of the gems from Dénicheur de Beauté !

A brand committed alongside professionals

Clever Beauty is above all the work of Maëva Bentitallah. Maëva always found it strange that we couldn't get to the bottom of the nail polish bottles, and that so many were thrown away.

And when she started her studies, she found it even stranger that most makeup and nail polish products had such an absurd composition .

She realized that all these beauty products were actually very bad for the skin, but also for the environment. Driven by a new and rich inspiration from her training as a cosmetic chemist, she set out in search of THE perfect composition.

And she ended up finding it! This is how Clever Beauty was born.

This professional-quality natural makeup brand finds the perfect balance between eco-designed packaging and healthy, effective formulas.

No toxic and controversial ingredients , 99% natural ingredients , 0 endocrine disruptors and allergenic agents… Clever Beauty products are designed for everyone, including pregnant and breastfeeding women and children from 3 years old.

Thanks to Clever Beauty, we have rediscovered that naturalness can be as effective as conventional makeup. In other words: you can be beautiful by taking care of yourself, your skin and the planet.

Thanks to its green passion, Clever Beauty has renewed the genre of hand and eye beauty.

Clever Beauty, the anti-waste brand par excellence

Apart from the composition of the products, as you can imagine, for us to choose Clever Beauty, the brand had to be Green through and through!

And here again, it's a challenge since every day, Clever Beauty commits to the environment.

The packaging of their products is designed with a relentless ecological logic. Their mascaras can be refilled so you don't have to throw away the brush, the design of their varnishes means you don't lose a drop by going all the way to the bottom...

Everything is designed to take care of you, take care of your customers and take care of the planet.

Be eco-friendly through and through with Clever Beauty!

The huge plus of Clever Beauty:

The clever bottles of Clever Beauty varnishes ! No more wasting a drop of varnish, thanks to the brand's super clever caps. Simply press the cap to get to the bottom of the bottle. A 0 waste brand, we love it!